The harvard business school professor is certainly interested in the industrys success and profitability. This notion now governs consumer markets, from restaurants and hotels to electronics. Anita elberse s blockbusters is one of the most recent examples of that renewed scholarly attention. Download for offline reading, highlight, bookmark or take notes while you read blockbusters. Then read it again for elberses model, which explains the process by which hits and stars are made. Oct 07, 20 the answer, says harvard business school hbs professor anita elberse, is a strategy by successful executives across the entertainment world to place highstakes bets on a handful of highpriced projects with toptier talent the blockbusters rather than distributing resources over an array of lowercost vehicles. Hitmaking, risktaking, and the big business of entertainment ebook written by anita elberse. Every textbook comes with a 21day any reason guarantee. Though the safer course might appear to involve making a larger number of pictures at smaller budgets, she writes, content producers cant afford to walk away from. A harvard professor knows why the bloated blockbuster will. Why blockbusters are taking over the arts harvards anita elberse on why the long tail is not where the money is by craig fehrman globe correspondent, october, 20, 12. Anita elberse on the big business of blockbusters harvard magazine. Why big hits and big risks are the future of the entertainment business. Solved in blockbusters, professor anita elberse argues that.
Why blockbusters are taking over the arts the boston globe. Shes made a career out of studying and figuring out why the biggest names in film, content publishing, music and sports have been so successful. Fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those. Hitmaking, risktaking, and the big business of entertainment, the harvard business school. Hitmaking, risktaking, and the big business of entertainment, due out oct. Anita elberse s blockbusters is the formal announcement of the death of the long tails premise.
Buy blockbusters by anita elberse from waterstones today. Why big hits and big risks are the future of the entertainment business ebook written by anita elberse. Anita elberse s new book, blockbusters, examines the strategy behind making and marketing megahits. The latest business management research and ideas from hbs faculty. Anita elberses blockbusters is one of the most recent examples of that renewed scholarly attention. The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles. Anita elberse at the blockbusters book party photo credit. Blockbusters blockbusters blockbusters is a book written by. Professor elberse develops and teaches an mba course covering the businesses of entertainment, media, and sports, which ranks among the most soughtafter courses in the schools curriculum, and chairs a short executive education program, also named the business of entertainment, media, and. Go big or go home, says harvard professor anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Her work has been featured in the new york times, the wall street journal, variety, and fortune, and her first book, blockbusters, was one of amazons 20. Blockbusters hitmaking, risktaking, and the big business.
Click and collect from your local waterstones or get free uk delivery on orders over. The book is well researched and loaded with examples. Rent blockbusters hitmaking, risktaking, and the big business of entertainment 1st edition 9780805094336 and save up to 80% on textbook rentals and 90% on used textbooks. Hitmaking, risktaking, and the big business of entertainment ebook. Librarything is a cataloging and social networking site for booklovers all about blockbusters. Hitmaking, risktaking, and the big business of entertainment by anita elberse thank you for the book goodreads. Hitmaking, risktaking, and the big business of entertainment, in which she makes a bold, if slightly. Jan 16, 2014 anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. The blockbuster, then, is desirable on social grounds, as well as what this book spends most of its length arguing on economic grounds. Good books merit a second readingblockbusters merits at least three. Blockbusters is a highly readableif slightly discursive book. Oct 15, 20 the story of the entertainment blockbuster model and why it isnt going anywhere. Anita elberse discusses the benefits of a blockbuster strategyinvesting big money into a few top products. In its place is the old chart showing a few big hits and a million misses, a world dominated by.
In an exclusive excerpt from anita elberse s book blockbusters. Anita elberses new book, blockbusters, examines the strategy behind making and. Oct 15, 20 fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. But she has spared us most of the heavyduty econometrics aiming for a blockbuster book. Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like me. This book is outstanding in the way it describes blockbusters not only in show business but in conjunction to other business sectors. Jan 18, 2014 anita elberses blockbusters is the formal announcement of the death of the long tails premise. Meanwhile, gravity is the movie on everyones lips, but will we learn the. Whether it is a bestselling novel, a video game, or a hightech toy, blockbusters play a big part in american society. Learn whats in it for you when you buy your nightlife may never be the same. Hitmaking, risktaking, and the big business of entertainment.
Elberse business administrationharvard business school marshals nearly a decades worth of indepth research and analysis to identify the strategies entertainment companies employ to maximize profits in a uniquely competitive and unpredictable market. This week, john and craig go big to look all things blockbuster. This nonfiction study of the economics of entertainment especially in the. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of har.
Anita elberse, backed by a picture of basketball superstar lebron james, an important figure in her book blockbusters photograph by dina rudick the boston globe via getty images in 2006, chris anderson, then editor of wired magazine, published the long tail. Why blockbusters are not the wave of the future deep media. Movies like the dark knight or the harry potter series are touted as blockbusters bigbudget spectacles sure to make box office bank. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a. Elberse shifts gear every so often to discuss theory and the research findings of other academics and industry experts. Elberse s research has now culminated in the publication of her first book, blockbusters. Rent blockbusters 1st edition 9780805094336 today, or search our site for other textbooks by anita elberse. Because people are inherently social, the harvard business professor anita elberse points out, they generally find value in reading the same books. In blockbusters, professor anita elberse argues that a blockbuster strategy a board formula that. She has published more than four dozen indepth case studies on companies and personalities in the world of entertainment, and one book, blockbusters. Harvard business school professor anita elberse on. Anita elberse, backed by a picture of basketball superstar lebron james, an important figure in her book blockbusters. Blockbusters, by one of harvard business schools most popular professors anita elberse, looks to answer the question of what lies behind the risktaking, hitmaking and big business of entertainment. Nov 04, 20 elberses research has now culminated in the publication of her first book, blockbusters.
Harvard professor of business administration anita elberse introduces her book, blockbusters. Anita elberse describes the history of how blockbuster products and star entertainers were built. Elberse has studied american football and basketball and european soccer, and found that selling pro sports has much. Fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. We have you covered with 247 instant online tutoring.
An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. The story of the entertainment blockbuster model and why it isnt going anywhere. Why the long tail is dead and gobig strategies pay off anita elberse turned the long tail on its head during her keynote at the futurem conference hosted by mitx in boston. Academic elberse explains the entertainment industrys. Hitmaking, risktaking, and the big business of entertainment, the new book by anita elberse, filene professor of business administration. Anita elberse s blockbusters isnt your average book. Anita elberse is the lincoln filene professor of business administration at harvard business school.
Its focus moves from case study to case study as elberse builds her case for the blockbuster strategy. In this book, drawing on my case studies and other research on the worlds of media and sports, i explain a powerful truth about the fiercely. According to elberses statistical scrutiny of the film, music and publishing businesses, it generally makes sense in marketing to bet big on a few blockbuster products. Elberse elbersee spent 10 years interviewing and observing film, television, publishing, and sports executives to distill. Blockbusters blockbusters blockbusters is a book written. View test prep blockbusters from literature alt 401 at kenyatta university. Anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. While quite riskya few blockbuster flops can bring a company to ruinthe strategy is the best bet for entertainment companies to succeed over the long run, according to anita elberse, the lincoln filene professor of business administration at harvard business school. Blockbusters hitmaking, risktaking, and the big business of. Oct 15, 20 anita elberse discusses her new book on the benefits of a blockbuster strategyinvesting big money into a few top products in order to hold up the rest of the organization. According to elberses statistical scrutiny of the film, music and publishing businesses, it generally makes sense in marketing to bet big on a few blockbuster. First, anita elberse s new book blockbusters argues that giant movies are a comparatively safe bet for hollywood.
In the digitized world, theres more money to be made in niche offerings than in blockbusters. May 01, 2014 blockbusters is a highly readableif slightly discursivebook. Anita s book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. Why blockbusters are taking over the arts harvards anita elberse on why the long tail is not where the money is. If youve ever read arguments about whether leaders are made or born, youll love this.
Anita elberse is a professor of business administration at harvard business school, specializing in the entertainment, media and sports sectors trained as an economist and econometrician, according to the wall street journal, she takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball in her scholarly research. Blockbusters have dominated the multiplex in recent years because despite the megaflops, the hollywood studios found them on average to be a surefire strategy for minting money. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Tim robey takes issue with anita elberses argument that, when it comes.
Hitmaking, risktaking, and the big business of entertainment henry holt, which is a response to andersons longtail theory, and in many ways a. Why big hits and big risks are the future of the entertainment business, these findings all point in one direction, and that direction is towards massive. Harvard business school professor anita elberse just may have the coolest job on the planet. She tells nprs renee montagne that content companies publishers, movie studios and the like. Why the highbudget business model big hits and big risks is here to stay. If you enjoy reading about how the entertainment business makes money this is the book for you. Hitmaking, risktaking, and the big business of entertainment by anita elberse 574 ratings, 3.
In blockbusters, anita elberse argues that the blockbuster strategya broad formula that assumes investing in big potential winners will account for a disproportionate share of returnsnow governs consumer markets, from restaurants and hotels to electronics. Aug 26, 2014 harvard business school professor anita elberse just may have the coolest job on the planet. Elberses research has now culminated in the publication of her first book, blockbusters, in which she makes a. Why the future of business is selling less of more. Anita elberse on the big business of blockbusters harvard. Last year, in her book blockbusters, anita elberse of harvard business school. Hitmaking, risktaking, and the big business of entertainment by anita elberse. But in her new book blockbusters, elberse argues that for. Risktaking, and the big business of entertainment anita elberse, renee. Publishers weekly fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with.
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